As countertops had not yet been invented, merchant stands in the Baalbeck marketplace were less 'stand' and more 'blanket'. This led to a fine layer of debris over most merchant wares, and any movement from passers-by easily kicked up dust upon the goods that rested on the ground. This concerned Hanno little, as any cleanly-minded Phoenician would surely wash a wine jar before placing wine in it anyway.
What DID concern Hanno was the blandness of his pottery stand. Indeed, his wine jars were beautiful and prices more than fair, but as large as the Baalbeck marketplace was, it looked like any other stand. A sign was in order! A large, visible sign! It was in establishing a proper sign for his stand that Hanno realized that he could hardly fit all the words of the name of his stand that he had submitted to the Phoenician Better Business Bureau.
Thus, Hanno created the acronym, by using the first letters of each word in his pottery stand's name.
Hanno's Caananite Wine Jars, which in english reads H.C.W.J., but in Phoenician, actually comes together to cleverly
form the Phoenician word for Japanese Scissor Candy. Though no Phoenician (Hanno included) had any idea what this meant,
it none-the-less caused quite the curiosity for all who could see the sign from any distance in the marketplace,
and consumers enevitably made their way towards Hanno and his fabulous wine jars. Success!
On a side note, Hanno would later be the first Circumnavigator of Africa, arguably directly related to his brilliant foresight in creating the acronym: A clever tool we still use today!
